Enklare är nödvändigt

Publicerad 2 januari 2013 | Inga kommentarer ännu

Användarna förväntar sig enkel, elegant teknik – kort sagt, consumer-grade usability – även på jobbet. De som inte förstår det, ligger illa till:

”When technology was inherently and unavoidably complex, it was forgivable that solutions weren’t elegant and simple. It was at one time understandable that finding and visiting a new doctor could take weeks, or searching for enterprise information wasn’t successful. But with a myriad of elegant and simple solutions entering the market, users are learning to expect far more from their products. Simplicity has become a virus that will either destroy you or catapult you to the front of the market. (…)
Ultimately, any market that doesn’t have a leader in simplicity soon will. And if your company doesn’t play that role, another will lead the charge.

If you’re not the simplest solution, you’re the target of one.
The Simplicity Thesis, Fast Company (1 maj 2012)

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